Survey 2 | Tastemaker Mom

Drinks

How often do you or family members drink the following?

Flavored carbonated beverages:
Coke, Sprite, etc.

Soy, almond or rice milk:

Fruit juice:

Coffee:

Milk or other dairy drinks:

Tea:
- Start
- Drinks
- Beauty Products
Beauty Products

Which of these beauty products do you or your family members use daily?

Beauty Products
Makeup

Lipstick or liners

Foundation

Hair spray

Shampoo

Hair color

Perfume

Sun care products

Skin cleansers

Conditioner
- Drinks
- Beauty Products
- Big-box Stores
Big-box Stores

How often do you shop at the following retailers?

Best Buy

Lowe's

Target

Kmart

HomeDepot

Walmart
- Beauty Products
- Big-box Stores
- Early Adopters
Early Adopters

For each of the following products, how well does this statement describe you?"I purchase the newest products as soon as they come out."

Describes me perfectly.

Does not describe me at all.

Clothing/fashion:
5

4

3

2

1

Computers:
5

4

3

2

1

Console games:
5

4

3

2

1

Wii, Playstation, Xbox, etc.

Electronics:
5

4

3

2

1

Devices, accessories except mobile phones

Food/non-alcoholic beverage products:
5

4

3

2

1

Health/beauty products:
5

4

3

2

1

Home cleaning/care products
5

4

3

2

1

Mobile phones/devices:
5

4

3

2

1
- Big-box Stores
- Early Adopters
- Household products
Household products

How frequently do you or your family members use these products?

Just give us your best guess!

Air fresheners:
plug-ins, candles, etc.

Laundry detergent:

Anti-bacterial wipes/gel:

Mop/duster refills:

Glass cleaners:

Paper products:

Wood/surface polish:

Pest-control products:

Floor cleaner:

Fabric care products:

Electronic surface cleaners:
shark, roomba, neato, etc.

Vacuum refills:

Toilet cleanser:

Water-filtration refills:
e.g. Brita filters
- Early Adopters
- Household products
- Household health
Household health

Does anyone in your house have any of these?

Choose all that apply. You can leave it blank if you’d rather not say!

Household health
Acne

Arthritis

Asthma

Back pain

Dental/gum disease

Diabetes

Food allergies

Heart disease

Heartburn or acid reflux

High blood pressure

High cholesterol

Migraines

Seasonal/pet allergies

Trouble sleeping/insomnia

Ulcers

Vitamin deficiencies

None of the above
- Household products
- Household health
- Meals
Food

How often do you or your family enjoy the following?

Biscuits, cookies, crackers:

Ice cream or frozen snacks:

Cereals:

Instant noodles/instant rice:

Chocolate confectionery:

Pasta/rice/noodles:

Cooking sauces/pizza sauces:

Pizza:

Dessert toppings:

Prepared meals:

Dried nuts/fruit snacks:

Salty snacks:

Eggs:

Soup:

Energy/cereal bars:

Sweet/savory spreads:

Ethnic foods:

Table sauces and seasonings:
ketchup, BBQ & salt, pepper

Frozen meals:

Yougurt:
- Household health
- Meals
- Groceries
Groceries

When the cupboard is bare, where do you go to fill it?

Choose all that apply.

Grocery
National grocery chains

Low price grocers

High-end grocers

Specialty grocers

Club stores

Big-box stores

Farmers markets
- Meals
- Groceries
- Coffee
Coffee

Must. Have. Caffeine. How do you make it?

Choose all that apply.

Coffee
coffee maker

espresso machine

french press

percolator

kettle (for tea)

find the nearest coffee joint
- Groceries
- Coffee
- Extra hours

Extra hours

If you had 4 extra hours in your week, how would you spend it?

If you had 4 extra hours in your week, how would you spend it?
Reading/relaxing

Exercising

Errands/shopping

Helping a political cause

Volunteering for a charity
- Coffee
- Extra hours

Drinks

Beauty Products

Big-box Stores

Early Adopters

Household products

Household health

Food

Groceries

Coffee

Extra hours