Technology and The Tastemaker Mom

On January 7-9, Tastemaker Mom went to CES and took part in the Mommy Tech Summit, which celebrates all things mom and tech and looks at how women’s influences are changing things up.

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In advance of CES, Tastemaker Mom conducted a research study and collected information from 500 moms on how they interact with, and are influenced by technology.  We thought our Tastemakers would like to see some of the results:

  • Email and Social Media are your Lifelines.  51% of moms reported that they check their email and/or social media 20 or more times each day.  16% reported checking it more than 50 times a day.
  • Mobile Devices Win over TV.  Moms like their TVs, but they LOVE their mobile devices.  72% of moms said if they had to give up one, they’d give up their TV before their smartphone.
  • Security is Top of Mind but not an Obstacle to E-Commerce.  95% of moms reported being concerned about the security of their personal information.  That hasn’t stopped them from spending online as 97% made a purchase online in the past 90 days.
  • Technology = Better Mom.  3 out of 4 moms think that technology helps them be a better mom.

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Thank you for your insights on how you use technology.